orologio en CB01 OFFICIAL. This season Poor Boyz aims to shed some light on why our athletes do what they do. For 14 years we've given the ski world the most progressive riders to date with the most pristine locations. Behind every shot lies a story. "Reasons" will focus on why our crew makes the choice they do, and why those decisions are made. In 2008 Poor Boyz invites you into the lives of the athletes and focuses on the finer details in their journey to show the passion of the sport beyond the lens. These are their Reasons.